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YAZAD DASTUR
Work
Hi, I'm Yazad
Why the F#*k Did You Get Into Advertising?
YAZAD DASTUR
Work
Hi, I'm Yazad
Why the F#*k Did You Get Into Advertising?
Work
Hi, I'm Yazad
Why the F#*k Did You Get Into Advertising?
“‘TAZHI’ Means Fresh.” (Copy) View fullsize
An India based beverage company needed their packaged yogurt drink, or lassi, translated for the American market. They wanted to be more than a novel foreign product. They wanted to make lassi a staple in American refrigerators. View fullsize
I decided on a Hindi word that honors the product’s Indian origin but is also easy for western consumers to pronounce. To keep in the direction of American dairy product packaging design, I created concept packaging with bright colors and original View fullsize
Tazhi_Carrier_PISTACHIO.jpg View fullsize
“‘TAZHI’ Means Fresh.” (Copy)
An India based beverage company needed their packaged yogurt drink, or lassi, translated for the American market. They wanted to be more than a novel foreign product. They wanted to make lassi a staple in American refrigerators.
I decided on a Hindi word that honors the product’s Indian origin but is also easy for western consumers to pronounce. To keep in the direction of American dairy product packaging design, I created concept packaging with bright colors and original
Tazhi_Carrier_PISTACHIO.jpg